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Discover the Philosophy of Edox’s Manufacture
At the heart of the Swiss Jura - Where time seems to stand still
With a population of about 500 people, Les Genevez is already considered to be one of the medium-sized communes in the Swiss Jura. At an altitude of 1035 meters, this picturesque village is surrounded by the Franches-Montagnes and dates back to at least 1381. Unlike its name might suggest, “Les Genevez” is not linked to emigrants from Geneva but simply derived from the Latin word for Juniper. The main activities therefore still are forestry and agriculture – and of course watchmaking which is historically linked to farming: harsh conditions and especially cold winter climate let watchmaking become a welcome supplement to farming families’ income.
This coexistence is perfectly demonstrated in the 1981 opened Jurassic farming museum in Les Genevez which also contains a small watchmaker’s atelier. Significantly bigger in comparison is Edox‘ contemporary manufacturing building. This is where the brand’s sophisticated timing instruments are being created after the Company’s relocation from Bienne to Les Genevez in the early `80s. And it is a wonderful possibility to keep such a unique combination of crafts and trades alive. So in a way It seems that time really does stand still in certain aspects.
135 Years of History
Birth of Founder of EDOX
Born in Courrendlin (Switzerland), son of a foundry master. Educated in Courrendlin.
Christian Ruefli-Flury begins
IT ALL BEGAN WITH A TRUE LOVE STORY
Christian Ruefli-Flury, a highly talented and romantic watchmaker “Maître- Horloger” from Grenchen in Switzerland, produces a pocket watch for the 25th birthday of his beloved wife Pauline. Impressed by this exquisite gift, she convinces her husband to set up his own watch making company in Biel, a city famous for its well-educated watch engineers. Christian Ruefli-Flury called his company “Edox” which means “measuring of time” in ancient Greek.
THE BIRTH OF A LOGO
The hourglass was officially used as a timeless symbol of Edox and since then, it has been a proud part of the official Edox company logo.
A GROWING COMPANY
At that time, Edox employed up to 500 watchmakers and the company moved into new, modern and larger production facilities. Edox was amongst Switzerland’s leading watch companies.
THE WATER CHAMPION
The famous “Delfin” timepiece was launched, featuring a double caseback, special protective gaskets and a specially invented double O’ring system, setting new standards of shock protection and water resistance.
Invention of the crown with double gasket for greater water resistance. Patended in 1961 by Edox in Bern, Switzerland.
Nowadays this invention is still used by several major Swiss Watch brands.
The Edox Hydro-Sub became world famous for its first crown system with tension ring and shock- absorbing gasket for guaranteed water resistance. This watch is water-resistant down to 500 meters. This was a very remarkable technical achievement in the early 60th. Edox became world famous for highly water resistant watches.
Add your own custom content to Edox launches a watch with a scratch resistant case and glass, called Bluebird. This elegant but very strongly build watch was equipped with a reinforced double-backed case and shock absorbers. The robustness and water resistance of this watch in no way detract from the external elegance that is typical of Edox. Today more than ever.
THE FIRST GENUINE WORLD TIME WATCH
This year saw the introduction of the world’s first truly global timepiece, the “Geoscope” watch. Covering all time zones, the watch provided timekeeping for almost 50 different cities around the world, as well as local time.
WORLD RECORD STILL UNBROKEN
Edox engineers and watchmakers developed the world’s slimmest calendar watch, the “Les Bémonts Ultra Slim” collection. The movement had a thickness of only 1.4 mm, which is a technical record still held by Edox to this day
Les Bémonts Maître Horloger 5 Minute Repeater as a true achievement. Features as a bell mechanism that sounds the time.
EXCITING PARTNERSHIP WITH KOENIGSEGG
Geneva March 8, 2007. During the Salon de l’automobile de Genève the Swedish super sports car manufacturer Koenigsegg and Edox announced a new exciting partnership.
The new partnership is the birth of new exceptional chronographs.
Edox is the official timekeeper of the Class-1 World Powerboat Championship and is the first watch manufacturer timing partner of high-class offshore races. The Class-1 timepiece collection is a true statement of the performance and a technical rendering of both philosophies.
EDOX becomes the official WRC timekeeper and launches a new collection dedicated to rally drivers, true virtuosos of the tarmac, snow and ice, and to all devotees of the automobile and motor-racing world.
2012 - 2013
2012: Edox becomes the official timekeeper for the Dakar Rally.
2013 : Edox becomes the official timekeeper for the Extreme Sailing Series™ and for the World Curling Federation (WCF).
DELFIN THE WATER CHAMPION
Edox celebrates the revival of an icon with the launch of the new Delfin collection, an emblematic collection which was first launched in the 70's.
1884 - 2019
Since 135 years, Edox imagines, produces and distributes Swiss-made and hand-assembled timepieces. The Les Genevez based factory is operated with skilled Swiss watchmakers and modern equipment, respecting the tradition and the know-how of its elders.
OFFICIAL TIMING PARTNER
OFFICIAL TIMING PARTNER OF BMW M MOTORSPORT
Swiss watchmaker Edox and BMW M Motorsport announce an extensive partnership. Edox will be the exclusive ‘’Official Timing Partner’’ of BMW M Motorsport. The partnership includes engagements in the BMW Junior Team, the BMW M2 Cup, as well as the GT3 highlight, the 24h race at the Nürburgring.The Edox Swiss Watches logo will be present on various BMW M Motorsport racing cars in the future. Edox has been involved in motorsport for many years. The Swiss watch manufacturer has been the official timekeeper of the FIA World Rally Championship (WRC), the Dakar Rally, the FIA World Rally Cross Championship and for the former Formula 1 team Sauber.
In 2008, Edox presented the Edox Chronorally, a revolutionary chronograph with new, sophisticated technical functions originally developed for rally drivers. For example, this watch was able to measure up to twelve different lap times in analog and accumulate them electromechanically. The characteristic watch with the oversized start and stop pusher quickly became a public favorite and is still a highlight of the Edox collection today. BMW drivers will wear Edox Chronorally chronographs in titanium, steel and carbon in connection with this partnership. Edox Chronorally watches are assembled by hand in Les Genevez, Switzerland.
Since 130 years, Edox imagines, produces and distributes Swiss-made and hand-assembled timepieces. The Les Genevez based company is operated with skilled Swiss watchmakers and modern equipment, respecting the tradition and the know-how of our elders.