Swiss watchmaker Edox and BMW M Motorsport announce an extensive partnership. Edox will be the exclusive ‘’Official Timing Partner’’ of BMW M Motorsport. The partnership includes engagements in the BMW Junior Team, the BMW M2 Cup, as well as the GT3 highlight, the 24h race at the Nürburgring.The Edox Swiss Watches logo will be present on various BMW M Motorsport racing cars in the future. Edox has been involved in motorsport for many years. The Swiss watch manufacturer has been the official timekeeper of the FIA World Rally Championship (WRC), the Dakar Rally, the FIA World Rally Cross Championship and for the former Formula 1 team Sauber.

In 2008, Edox presented the Edox Chronorally, a revolutionary chronograph with new, sophisticated technical functions originally developed for rally drivers. For example, this watch was able to measure up to twelve different lap times in analog and accumulate them electromechanically. The characteristic watch with the oversized start and stop pusher quickly became a public favorite and is still a highlight of the Edox collection today. BMW drivers will wear Edox Chronorally chronographs in titanium, steel and carbon in connection with this partnership. Edox Chronorally watches are assembled by hand in Les Genevez, Switzerland.